Cuando @luisrovello y @guillepontis se acercaron al estudio para contarnos acerca de los proyectos de @enologiacreativa, tuvimos que tomarnos 2 cafés para poder entender la dimensión del proyecto que estában armando.
No solo que desde el punto de vista enológico planteaban algo interesante, sino, que desde la parte tecnológica estaban pensando un paso más allá.
El objetivo de todo esto es abrir puentes de comunicación que permitan a las personas tener una conversación colectiva.
De esta manera tuvimos que trabajar sobre el brand asset principal (Código QR), que el disparador que inicia la conversación. Decidimos hacer que el mismo se encuentre escondido y que formara parte de un todo, para que no se vea un elemento duro, sino más bien, un detalle más en la composición.
Para la diagramación proncipal se pensó en el entramado de las conversaciones en general, y su reminicencia con la parra de una vid. Teniendo en cuenta aspectos técnicos y rangos de deformación del QR logramos hacer una ilustración de la vid con los elementos necesarios para su correcta lectura.
Así fue que llegamos a este resultado que brinda un diseño elegante, y a su vez, disruptivo.
Design by: @marcosgenoud @marianzuni
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When @luisrovello and @guillepontis came to the studio to tell us about the @enologiacreativa projects, we had to have 2 coffees before we understood the dimension of the project they were putting together.
Not only that from the enological point of view they proposed something interesting, but also from the technological aspect they were thinking beyond.
The goal of all this is to open communication channels that allow people to have a collective conversation.
To achieve this we had to work on the main brand asset (QR Code), which is the trigger that starts the conversations. We decided to make it a hidden element. This way is not perceived as a hard centerpiece.
For the main display, we thought of conversations as if they were branches of a tree or plant roots. Taking into account technical aspects and deformation ranges of the QR code, we managed to make a vine illustration with the necessary elements for a correct reading.
This is how we arrived to this elegant, but disruptive design. Showing leaves, grapes and branches around a main element as the Qr.
The product itself is an orange wine, of the highest quality. It was recently awarded a gold medal by Vinus 2021 magazine, which ensures that in addition to having great technological potential, it also will provide us with a good glass of wine to enjoy with our favorite people.
Finally, we wanted to thank you for the opportunity to participate in this type of project that takes the imagination to unknown places, which makes us enrich ourselves and in turn innovate in the wine industry.
#technology #orange #qr #vine #branches #communication #comunicación #channel #label #green #brown #paper #enology #argentina #mendoza #alegria #una #vez #friends #illustration #drawing
