Idealista Spirits 
Brand & Packaging Design
by Marcos Genoud

This project was inspired by the constant pursuit of an idealist — someone who is always searching for the perfect combination of elements to bring a captivating and intriguing beverage to life. It represents long hours of experimenting with the chemistry of ingredients to create unique pairings that give each infusion its distinctive character.
The die-cut detail, inspired by the periodic table of elements, reinforces this concept, resulting in a label that breaks away from tradition and captivates at first glance.



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